GEO
How ChatGPT Selects Brand Images in Visual Answers
A proposed framework for investigating image selection, metadata, and source attribution in AI answers.
2 min readDigital marketer / SEO / AEO / GEO / AI search
Exploring Search,
AI and the Web.
I'm Shanmugaraj, a digital marketer and AI search researcher. I explore how search engines and AI systems discover, understand, cite, and recommend brands.
SEO
Technical SEO, content strategy, and search visibility.
AEO
Answer engine optimization and AI-powered answers.
GEO
Generative engine optimization and LLM citations.
Agentic AI
AI agents, automation, and next-generation search.
Latest writing
View all writing ↗AEO
From Rankings to Citations: Measuring AI Search Visibility
A practical measurement plan for mentions, citations, and brand visibility across AI platforms.
2 min readSEO
Understanding Query Fan-Out in AI Search
A research checklist for exploring how broader questions can branch into smaller information needs.
1 min readResearch notebook
Explore research ↗Questions worth investigating
How does AI
discover a brand↗
Looking beyond rankings to understand citations, source selection, and visibility in AI answers.
GEO
How ChatGPT Selects Brand Images in Visual Answers
A proposed framework for investigating image selection, metadata, and source attribution in AI answers.
2 min readAEO
From Rankings to Citations: Measuring AI Search Visibility
A practical measurement plan for mentions, citations, and brand visibility across AI platforms.
2 min readA little about me
Curiosity, with a methodology.
I work at the intersection of digital marketing, technical SEO, and AI search. This is where I share what I'm learning along the way.