About / The person behind the notes
Hi, I'm
Shanmugaraj.
Digital marketer, SEO/AEO/GEO researcher, and AI search strategist. I work on search visibility, content strategy, and the evolving world of AI-driven discovery.
What I work on
SEO
Technical SEO, content strategy, and search visibility.
AEO
Answer engine optimization and AI-powered answers.
GEO
Generative engine optimization and LLM citations.
Agentic AI
AI agents, automation, and next-generation search.
Why this publication exists
Learn. Test. Write. Repeat.
Search is changing. The questions that interest me sit between traditional search engines and the AI systems people increasingly use to find answers.
This publication is a place to document methods, explore questions, and share practical ideas. Research notes distinguish proposed experiments from observed findings.
Contact
Let's compare notes.
Have a research question or a collaboration in mind? The best place to reach me is LinkedIn.